The Leicester Creative Business Depot required a striking identity for their café/bar. After a poll of their clients had determined the café’s new name, I was given the chance to implement a full rebrand of the café.
Using a simple motif to represent a hot cup of coffee (the lifeblood of any creative business!), the logo referenced the LCB Depot’s existing visual language without appearing apologetic or subsidiary. Accesibility and legibility had to be considered to cater for the café’s wide customer base, and the colour scheme had to consider the existing brand colours, the café furniture, and the industrial history of the space.
Using a simple motif to represent a hot cup of coffee (the lifeblood of any creative business!), the logo referenced the LCB Depot’s existing visual language without appearing apologetic or subsidiary. Accesibility and legibility had to be considered to cater for the café’s wide customer base, and the colour scheme had to consider the existing brand colours, the café furniture, and the industrial history of the space.